Free event, featuring Wake the Parson's holiday music while shopping at this iconic store - what a perfect pair! AND Mast General Store is holding their 14th annual Share the Warmth campaign for which they are collecting coats, jackets, and fleeces. Sharing in this important mission is their partner Columbia Sportswear. They make a donation of their own, including new coats and jackets to be distributed equally among Mast Stores. Donations as well as new coats will go to Crossnore School.